Tag Archives: social media training

PR professionals need to change the way they use Social Media

Shel Israel, well known blogger, author and social media consultant warns PR professionals who wish to engage in online

Social Media Tips for Business 2010

An interesting article from Jeremiah Owyang who made this presentiaton at the Silicon Valley Marketing Assocation in January.

His advice is that companies:

  • Must develop a business strategy based on customer understanding,
  • Put the baseline resources in place to get your company ready,
  • Should deliver a holistic experience to customers,
  • Need to build advocacy programs and anticipate customer need.