Category Archives: PR

The changing face of the PR industry

Patrick Stewart speaks out in the Amnesty ‘Stop violence against women’ campaign

People involved in the communications business are often lazily branded as nothing but ‘spin’ merchants. Whether we like it or not, there are many good reasons for believing this.   However communications specialists also play a vital role in democracies, delivering important public information messages and  promoting positive social change using powerful and effective communications strategies.  THIS IS MOST DEFINIITELY ONE OF THEM !

“Our house was small, and when you grow up with domestic violence in a confined space you learn to gauge, very precisely, the temperature of situations. I knew exactly when the shouting was done and a hand was about to be raised – I also knew exactly when to insert a small body between the fist and her face, a skill no child should ever have to learn. Curiously, I never felt fear for myself and he never struck me, an odd moral imposition that would not allow him to strike a child. The situation was barely tolerable: I witnessed terrible things, which I knew were wrong, but there was nowhere to go for help. Worse, there were those who condoned the abuse. I heard police or ambulancemen, standing in our house, say, “She must have provoked him,” or, “Mrs Stewart, it takes two to make a fight.” They had no idea. The truth is my mother did nothing to deserve the violence she endured. She did not provoke my father, and even if she had, violence is an unacceptable way of dealing with conflict. Violence is a choice a man makes and he alone is responsible for it.” Patrick Stewart

Check out this video here  page

Strauss-Kahn: The Porche-driving Socialist

Porchesgate 

IMF Leader, and likely ‘Socialist’ presidential candidate in next year’s elections, Dominique Strauss-Kahn,  did himself no favours when he and his millionaire wife  were photographed stepping into a black Porsche Panamera S outside their apartment on the 17th century Place des Vosges.

DSK’s defence is that he does not own the car and had merely borrowed it from his PR adviser!

Champagne Socialist - Dominique Strauss-Kahn steps into the Porsche Panamera S

Some basics for PR Photography

Some do’s and don’ts of PR Photography

Many PR companies seem to send in the same, tired corporate shots: the headshot, the arms-crossed pose, the looking-up-from-the-bottom-of-the-stairs pose. In a situation where there is a choice of photography available to the editor, these will always be pushed down to the bottom of the pile. And that is a shame for you, the company: when it was a good chance of getting some decent, prominent, publicity.

12 Writing Rules to Improve your company’s chance of publicity

Adrian Weckler highlights some points to be aware of when writing press releases