Monthly Archives: March 2012

Tesco’s Virtual Subway Store project in South Korea

A clever piece of marketing  by Tesco’s using a YouTube vid to describe how they set up a  virtual store project  in South Korea bringing the store to the customers by setting up product displays in subway stations.   Smart phones are then used by scanning the QR code of the virtual product which is then automatically landed into your virtual cart for delivery to your home later that evening.  This is an interesting piece of marketing and a good PR and technology story but it may not be such an environmentally friendly one  – commuters travelling to work by train with Tesco’s whizzing vans around the city late into the evening delivering groceries to individual apartments and houses?

Tweetgate: RTE still have questions to answer

We know that a mistake was made but we still do not know precisely how it was made.  How and why did this happen?

Nor do we know who knew what and when.  Pat Kenny claimed he did not know but when did his production team know the tweet was false?

If the production crew became aware that a mistake had been made, who did they report it too?

Was their a listing of official Twitter accounts for the campaigns, campaign managers and press officers.  In other words, was there a mechanism in place for checking off against official Twitter accounts.

What rules were enforced, to track the veracity of the tweet?

It would appear that the production crew re-wrote one audience attendee’s question but did they do it for others and do they do it on a regular basis?

What criteria do they use to select the audience?   Are some audience members primed for a question and others not?

Are some members of the miked up and others not?  Are members requested to sit in specific seats?

Are the seats numbered so that audience members are easily and quickly identified by the production crew, that is, producer, floor manager, sound engineer and presenter?

RTE have apologised but they have lost an opportunity to gain or regain respect and integrity. They sat on their hands when an obvious editorial error had taken place,rather than admit it and then offered spurious excuses in defence of their actions while awaiting a BAI judgement that ruled against them.

Kony campaign a model of ‘slacktivism’?

Has the Kony campaign highlighted the sheepherding ability of social media activism and given it a bad name?

The San Diego based charity, Invisible Children, headed by film maker and co-founder Jason Russell,  who made the film, have been accused of supporting violence through military intervention and of promoting a simplistic  ‘seek and destroy’ simplistic solution to a complex problem, making a bad situation worse.

This is a clever video campaign and may be a far more interesting communications case study on how small charity organisations  or issues, products etc can optimise new media to grow globally.  It is far less impressive when dealing with the complex issue of negotiating peace settlements and re-building broken and dysfunctional societies.

As one pundit described it:  An essay in slacktivism?

In the meantime maybe Rihanna’s PR consultant might advise her to put her top back on.

Broadcasting Authority’s verdict on RTE Frontline tweet ‘rather tame’

The BAI’s  ruling on the RTE Frontline current affairs programme ‘tweet’ during the Presidential election appears rather tame.  It has stated that, in its view,  the “broadcast of a tweet incorrectly attributed to the official Martin McGuinnes for President Twitter account was unfair to the complainant”.   The BAI said it cannot force RTÉ to carry an apology as sought by the complainant, and neither does the BAI consider it a serious enough nature to warrant an investigation or public hearings as Gallagher had sought.  This is a rather tame and weak response to a very serious matter.

Senior RTE executives including the Frontline production team know that they made an extremely serious error.  For a public service broadcaster, it is more important to be accurate than to be first.  The production team broke the first rule of journalism – ‘if in doubt, leave it out’.  User generated content and citizen journalism are never a replacement for trusted verifiable information and in this case, RTE chose speed over accuracy.  We now  await RTE’s new code on the use of social media.  Presumably it will  include rules for staff, contracted staff and presenters and the personal use of these speedy tools.

Clever Guardian Open Journalism campaign

This advert for the Guardian’s open journalism, imagines how they might cover the story of the Three Little Pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion.

The Guardian, of course, will give you their ‘whole picture’ based on the news values they promote