The famous Washington Post journalist Bob Woodward believes that “real journalism still depends on carefully planned and doggedly performed legwork“.
However it would appear that journalists may now be under pressure to produce and frame stories based on page views.
Computer software gauges the stories that are “trending” so if your stories aren’t figuring then – depending on the editorial culture – you may eventually feel the heat of managerial disapproval.
And this is all a product of the same technology that drives online advertising by giving advertisers instant feedback on which messages are working.
John Naughton of the Observer reports