The famous Washington Post journalist Bob Woodward believes that “real journalism still depends on carefully planned and doggedly performed legwork“.
However it would appear that journalists may now be under pressure to produce and frame stories based on page views.
Computer software gauges the stories that are “trending” so if your stories aren’t figuring then – depending on the editorial culture – you may eventually feel the heat of managerial disapproval.
And this is all a product of the same technology that drives online advertising by giving advertisers instant feedback on which messages are working.
John Naughton of the Observer reports
IMF Leader, and likely ‘Socialist’ presidential candidate in next year’s elections, Dominique Strauss-Kahn, did himself no favours when he and his millionaire wife were photographed stepping into a black Porsche Panamera S outside their apartment on the 17th century Place des Vosges.
DSK’s defence is that he does not own the car and had merely borrowed it from his PR adviser!
Champagne Socialist - Dominique Strauss-Kahn steps into the Porsche Panamera S
Le Canard enchaine - an outspoken newspaper that carries no advertising yet outsells Le Monde
The French weekly ‘Le Canard’ Enchaine’ (The Chained Duck) carries no photographs or advertising, its articles are unsigned and the newspaper shuns the web (http://www.lecanardenchaine.fr/)
With about 600,000 copies bought each week – considerably more than dailies such as Le Monde and Le Figaro – the paper turns a healthy profit and has a cushion of 100 million euro in the bank.
So just how do they do it? Interesting article here